FLOR AMAZONA’s social campaign ‘Wear A Smile’ aims to suport various social projects throughout Colombia and encourages native communities, with a particular focus on women and children, to live better and happier lives. It was founded to give back to the extraordinary people and region that provides FLOR AMAZONA with its unique inspiration.

Ana Maria Sarmiento, head designer and founder, works closely with the Wayuu and Embera people to keep alive and recode traditional Colombian handcraft through FLOR AMAZONA jewellery. The projects within the ‘Wear A Smile’ scheme provide these indigenous communities with much-needed education and support with the sole aim of ensuring the faces of La Guajira are kept full of joy and smiles and in turn to transport this love and happiness to the rest of the world.